It’s no surprise that online casinos have players from many areas of life. Some of them gamble occasionally and do it for fun, but you can come across users who bet a lot of money on a regular basis that people call casino whales.
Also known as high rollers, these users are very important to most casino websites and land-based operators, and for a good reason. Considering the amounts of money they spend (often in the range of hundreds of thousands), they bring in a lot of revenue.
Considering the importance of these players, it’s no surprise casinos spend a lot of money on recruiting high rollers. But how do they attract some of the wealthiest gamblers in the world? It’s time to unveil the secrets.
Loyalty Programs/VIP Club
Before mentioning anything, it’s worth knowing that some methods of attracting high rollers apply to both online and land-based casinos. The VIP Programs/Loyalty clubs are such examples because those things are present in both places.
The VIP Club is a special reward system that is designed to stimulate those who spend more money. Casino cheetahs who play more and wager more than the rest can win points and use the latter to unlock different tiers. Each VIP tier usually comes with its own set of benefits that can include:
- Access to invite-only events
- Higher withdrawal limits
- Exclusive promotions
- VIP customer support
- Prizes, such as extra cash and tangible items
There could be small differences between the things that VIP players can access while using an online casino and the options they can use at a land-based operator. For example, the latter will offer exclusive drinks, special lounges, private chefs, and more.
Organizing Events With Massive Prize Pools
There is no arguing that many casino whales play for fun, not to win additional money. However, this does not mean that people are not interested in it. In fact, some high roller casino players are playing for a living, so they are always interested in accumulating as much cash as possible.
Casinos worldwide are aware of this, which is why some organize regular tournaments. The prize pool of these competitions is different from that of most sites and brick-and-mortar venues.
It comes as no surprise that casino whales are more than interested when there are millions of dollars on the line. Once these gamblers attend a given event, the casino does everything in its power to show them that they are appreciated. Needless to say, some decide to keep using or going to the same casino even after the event is over.
Some Casinos Organize Different Trips and Provide Additional Luxury Experiences
Another thing that casinos do to recruit high rollers is to offer them different kinds of services and goods outside of playing. Even though some online casinos have such options, they are usually reserved for the big casinos in Las Vegas, Macau, and other parts of the world.
There are instances where casinos can organize special tours for some of their high rollers. VIP players can also go on paid trips, fly on private jets, and even have their own chauffeur and car waiting for them when they decide to gamble. These small things matter and can influence a given player’s decision to use a casino.
